Twelve years ago my daughter and I had two captive female Mahimahi fish in a big circular tank filled with clean oxygen-rich salt water. She named them Dolly and Silver, and she fed them by hand every day with chunks of fish. They knew her voice and would come to the surface with their mouths open ready to receive their dinner. They had it made, three meals per day, no stress, and a nice clean environment to live in, and in return for all this pampering they laid eggs. Lots and lots of eggs. The eggs were released into the water naturally and they were clean of any sac, clean of any after-birth, crisp on the outside, pale orange in color and delicious to eat. They were in fact Mahimahi caviar.
Caviar is two billion dollar industry! Originally produced from Sturgeon in the Caspian Sea, it is now farmed from Sturgeon, Paddlefish, Salmon and many other species of fish. Beluga caviar in its various forms sells for about $150 an ounce. It is removed from the female fish by caesarian section once per year, and the fish will live to produce eggs for many years. There is an active movement led by do-gooders to stop this cruel procedure. Salmon caviar, which sells for about $5 per ounce, is removed from dead salmon during the gutting process and is often mixed with flesh, egg sacs and other junk that even my cat won’t eat.
I plan to produce and sell a 110 ml. jar of Mahimahi caviar for $19.95 in a souvenir store. More than 5 million people visit the islands of the Caribbean every year, most by cruise ship, but thousands in more conventional ways. When they return home they all purchase a souvenir of their trip to give to their friends. They would prefer to buy something that is made in the Caribbean, but with very few exceptions the typical T-Shirt, hat or straw basket comes from Taiwan or China. CARIBBEAN CAVIAR will fill this niche. This high quality Caviar is clean and uniform in size, crisp enough on the outside to allow the tongue to easily break the eggs, its taste is mild and it smells fresh like the ocean, it is environmentally pure, and is a product exclusive to the Caribbean Islands.
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